Go to Main Content




Detailed Course Information


Summer I Sem 2024
Jul 14, 2024
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 4723 - Services Marketing
Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.
An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Course Fee - Marketing, COBA Instructional Enhance Fee

Must be assigned one of the following Student Attributes:     
      Admitted Dillard COBA Programs

PREQ for MKTG 3723:

General Requirements:
Course or Test: ECON 2433
Minimum Grade of D
May not be taken concurrently.

Return to Previous New Search
Transparent Image
Skip to top of page