Detailed Course Information

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MKTG 4723 - Services Marketing
Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723. An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: COBA Instructional Enhance Fee, Course Fee - Marketing Restrictions: Must be assigned one of the following Student Attributes: Admitted Dillard COBA Programs Prerequisites: PREQ for MKTG 3723: General Requirements: Course or Test: ECON 2433 Minimum Grade of D May not be taken concurrently.

MKTG 4723 - Services Marketing

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.
An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
COBA Instructional Enhance Fee, Course Fee - Marketing

Restrictions:
Must be assigned one of the following Student Attributes:
Admitted Dillard COBA Programs

Prerequisites:
PREQ for MKTG 3723:

General Requirements:
Course or Test: ECON 2433
Minimum Grade of D
May not be taken concurrently.

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Detailed Course Information

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