Detailed Course Information |
Summer II Sem 2024
Oct 31, 2024 |
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| MKTG 3723 - Principles of Marketing |
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Prerequisites: Junior standing or above or consent of the chair, and ECON 2433 or equivalent. A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics include the marketing environment, consumer behavior, marketing channels, governmental regulations, advertising, and current marketing practices. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: COBA Instructional Enhance Fee, Course Fee - Marketing Restrictions: Must be assigned one of the following Student Attributes: Admitted Dillard COBA Programs Marketing Communication Minor Business Administration Minor Entrepreneurship Minor Prerequisites: PREQ for MKTG 3723: General Requirements: Course or Test: ECON 2433 Minimum Grade of D May not be taken concurrently. |
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