Detailed Course Information |
Summer II Sem 2024
Oct 31, 2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKTG 3743 - Digital and Social Media Mktg |
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Prerequisite(s): MKTG 3723. Description: This course provides a broad overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st century consumer. Topics will include the development and implementation of digital content strategy across various platforms, including webpages, social media, email, and SEO. This class prepares students for more advanced digital marketing courses.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: COBA Instructional Enhance Fee Restrictions: Must be assigned one of the following Student Attributes: Admitted Dillard COBA Programs Marketing Communication Minor Prerequisites: PREQ for MKTG 3743: General Requirements: Course or Test: MKTG 3723 Minimum Grade of D May not be taken concurrently. |
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