Detailed Course Information |
Spring Semester 2025
Jun 12, 2025 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKTG 3823 - Consumer Behavior |
|
Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723. An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: COBA Instructional Enhance Fee, Course Fee - Marketing Restrictions: Must be assigned one of the following Student Attributes: Admitted Dillard COBA Programs Marketing Communication Minor Prerequisites: PREQ for MKTG 3823: General Requirements: Course or Test: MKTG 3723 Minimum Grade of D May not be taken concurrently. |
| Return to Previous | New Search |
|